KUALA LUMPUR, 29 February 2016 – Universiti Kuala Lumpur together with its strategic partner TV Al-Hijrah, Malaysia's leading Islamic TV Station launched the "Media Production Hub". The "Media Production Hub UniKL & TV Al-Hijrah" was jointly launched by YBhg. Prof. Dato' Dr. Mazliham Mohd. Su'ud, President/ Chief Executive Officer, UniKL together with YBhg. Datuk Wan Alias Wan Abdullah, Chief Executive Officer of Al-Hijrah Media Corporation.
Both parties in a round table meeting led by YBhg. Prof. Dato' Dr. Mazliham Mohd. Su'ud, President and CEO of UniKL and delegate with YBhg. Datuk Wan Alias Wan Abdullah, CEO of Al-Hijrah Media Corporation and delegate on establishing a stronger partnership for the benefit of both parties.
The establishment of the Media Production Hub follows the Memorandum of Understanding signed on 20th October 2015. The MOU enabled closer working ties between both parties especially in the area of Research and Development (R&D), thus the setting up of the "Media Production Hub" in UniKLs' City Campus. This strategic collaboration between UniKL through Malaysian Institute of Information Technology (UniKL MIIT ) with TV Al-Hijrah has produced, among which, an Islamic graphic animation programme titled "Al-Quran & Sains" which is being aired on TV Al Hijrah.
YBhg. Prof. Dato' Dr. Mazliham Mohd. Su'ud and YBhg. Datuk Wan Alias Wan Abdullah signing the plague marking the officiation of "Media Production Hub UniKL and TV Al-Hijrah"
Besides operating as a research centre and teaching factory for lecturers and students of the Creative Animation and Multimedia course, the hub is equipped with state-of-the-art equipment such as the ‘green screen' and also acts as a studio to produce digital contents especially for a project called Digital Dai'e, where UniKL will be able to produce digital contents which can be commercialised through electronic mediums such as smart TV or smart phones.
Among the digital contents that can be produced through the Digital Dai'e project are Branding Materials, Mobile Apps ( Android & IOS ), 5 Pillars Games, Video Production (Library, New Media ), Digital Mosque, Footage, Template Library, Business Solutions Template, Halal Hub, Islamic Hub, Hologram /Augmented Reality /Virtual Reality, Marketing & promotion materials, CGI Project, Virtual Sets and 3D Character Animation & products.
Prof. Dato' Dr. Mazliham Mohd. Su'ud, and Datuk Wan Alias Wan Abdullah taking time off to visit the Media Production Hub and its facilities.
Prof. Dato' Dr. Mazliham Mohd Su'ud, President and CEO of UNiKL in his opening speech says that, "The establishment of the Media Production Hub UniKL & TV Al-Hijrah is in accordance with UniKL's objective in promoting the "Industrialmanship" concept, where students are exposed to Careers and the Industry as early as in their first year. This is part of our ongoing effort in establishing strategic partnership with industry partners in developing graduates who not only possesses the right theoretical knowledge, but also the practical understanding of technology and the needs of the industry. This makes UniKL graduates highly competitive and in-demand once they graduate."
YBhg. Datuk Wan Alias bin Wan Abdullah, CEO of Al-Hijrah Media Corporation meanwhile says,"Idea and creativity needs to be given room to flourish as the country now is lacking in quality TV programmes especially religious contents. This partnership creates a win-win situation for both parties as we can tap on the bright ideas of these young minds, at the same time giving them the opportunity to experience for themselves the process of developing an industry standard TV programme."
Mohamed Zamir Anuar Bashah
Corporate Communication Department